The graphics on a shirt play more important roles than simply making this piece of clothing look interesting and less boring.
If you are a clothing brand owner, the right design will allow your fashion line to stand out from the rest. It will also help increase awareness of your products.
Because of these reasons, you need to put careful thought into creating the perfect design for your custom-printed clothing. This is something that you always have to do if you want to have merchandise that your customers will love.
Producing Eye-Catching and Engaging T-Shirt Designs
Whether it’s your first time to design shirts or you are already a pro at it, follow these tips to come up with the best graphics all the time:
Consider your target market
To have a design that sells, you need to think about the people you want to buy your t-shirts first. Are you targeting teenagers or adults; male or female, or both?
Once you have identified your target market, create their buyer persona. Use your experience and knowledge to think about what they like and find interesting.
You can also research about their hobbies, preferences, and anything that you can use in your design. Use the Internet and different social media sites to find out what these are.
When you come up with a design based on your target audience, you put yourself in a better position to achieve the best impact from a marketing and sales point of view.
Most popular t-shirt designs came out of past and present, trending pop culture phenomenon. These include movies, music, sports, street art, etc.
If you want to base your artwork on one of these, make sure you study and understand its context first. By doing so, you will have a design that is a true statement of the phenomenon or at least reminiscent of it.
However, it is best you use them only as inspiration; do not copy them. Try to stay ahead of the game if you want to have designs that stand out.
Take some time to think about your concept
No one can come up with the ideal design on their first sketch. These include seasoned and well-known brand designers.
As such, once you have a concept in mind, draw it. Look at it again after a few hours and sketch some variations.
Take a look at your sketches the next day and draw a few more variations again. Study all the designs and choose the one that you think your target audience will find interesting and relate to.
Make sure the artwork appeals to you on some level as well so that you will be excited about the final product.
Select the right colours
The shade, hue, and tint of a design convey your concept and emotion instantly. Because of this, it is crucial that you choose the right ones for your artwork.
To choose the right colours, make sure they go with and showcase your brand personality. Additionally, consider the shade of the fabric you want to use as well; these two have to complement each other.
However, keep in mind that printing colours on t-shirts can be tricky due to the ways ink works on fabrics. As such, if the printer can’t get the shade you specified, be open to accepting the closest hue.
Choose a suitable font
If you want to add text to the design or want to make it more interesting with a message, make sure you don’t come up with a jumbled artwork by selecting the right typography.
Narrow down your options by picking fonts that are currently popular or commonly used. You can also look at what your competitors are using. Additionally, check if your brand’s typeface will work with your design.
Moreover, choose a font that will give your design the look you are aiming for. For instance, if you consider your artwork avant-garde, choose a sans serif font since it will give it a modern appearance.
Think about the size of the design
Finally, the impact of your t-shirt artwork will also depend on its size. Because of this, you need to put some thought into this as well.
Generally, large designs look great on small-sized shirts. Conversely, small designs get lost in huge tees.
If you want to have an idea of how your design and your preferred dimensions will look on a shirt, print out the artwork on a letter or A4 size paper. Lay a t-shirt flat on the table and place the photo on top of it. If you think it looks too big or too small, keep enlarging or reducing and printing it until you get the right size.
Figuring out the best design for a t-shirt will take a lot of time and experimentation. Once you have the perfect artwork, make sure you don’t waste all your hard work by choosing a reputable provider of fabric printing services to handle this crucial part of the merchandise production process.
Momin Rabbani is the Founder of Emirates Apparel in Dubai, a trademark of Aston GB General Trading Co LLC. The company has secured authorised UAE distributor status of the world-famous American brands Fruit of the Loom and Russell Europe, also known as Jerzees. Emirates Apparel aims to be the leading supplier of quality promotional, workwear, and leisurewear garments in the UAE.