Today’s casinos are always seeking ways to appeal to the widest possible audience. Whether it’s players of particular games like poker or blackjack, enticing an older demographic through variations of bingo, or attracting fans of certain celebrities, movies, video games or music through themed video slots, casinos have been clever enough to develop their product for the widest possible customer base. Now, that also includes casinos targeting female players.
In recent years we’ve seen the growth of female players at online casinos, particularly in the 18 to 35 age range. Research carried out by the former head of gambling research NatCen, Heather Wardle, found a significant increase in women casino players.
This was supported by therapist Liz Karter, writer of a book about female gamblers, who revealed she was meeting an increasing number of women who were regular players. She believed games like the female-friendly Candy Crush was enticing players from freeplay games like the King Digital app to spending a few pounds on slots, video poker and other casino favourites.
The online casino has proven to be even more enticing for female gamblers because the land-based alternative has traditionally been largely populated by men. Avoiding this gender disparity was one big reason why the online casino was an attractive alternative.
With a better standard of customer service due to a desire to remain competitive, reviewed content and user experiences helping customers’ choices, and advice like the UK Casino Withdrawal Guide informing decisions about which casino to spend money at, new players, including new female players, feel confident about taking up what may be a new leisure pursuit.
Other research has suggested the social aspect of today’s modern online casinos has also enticed women to gambling. It’s the idea that taking part and being part of the community is just as satisfying as winning.
According to Beverly Greer, writing on casino review site GamblingSites.com, women will play more low risk games, prefer fixed bets and playing against the dealer, spend less than men overall, react to wins and losses differently, and play at different times of the day. These aspects differentiating the sexes have influenced the rise in female-centric casinos.
Anna Casino, Manhattan Slots Casino, Space Lilly Casino, Lucky Pants Bingo Casino, and Vera John UK Casino have all emerged as being popular with women. Similarly, QueenVegas Casino and Lady Luck’s Casino have also won the attentions of female gamblers, each built around the experience of playing rather than the rewards of winning. Pink Casino has even developed a marketing campaign advertising casino games for the “sophisticated lady”.
Appealing to a female clientele means more than replacing images of scantily clad women from platforms to be replaced with more neutral designs, it’s about understanding the desires, ambitions, gameplay and game appeal of different types of customer, old and young, casual and regular, skill-based and luck-based, male and female.